Century Pictures

Logo, Stationery, Naming

Century Pictures was an art gallery project owned and operated by the gallerist Leo Koenig. Located in Bushwick, Brooklyn, it specialized in the secondary art market for three years, ending when Koenig re-opened his eponymous gallery once again in Manhattan at 958 Madison Ave.

The gallery name was suggested to Koenig over the course of multiple rounds of formal and informal brainstorming sessions circa 2006, when the project was first conceived. The intentionally esoteric name was meant to feel familiar, anachronistic, and expansive. The use of the word “pictures” is a reference to earlier periods in history, when visual works were broadly referred to as pictures.

After a decade of being just an idea, Century Pictures finally launched with a classic typography-driven identity and stationery system.